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The Assembly

Assembly 2026 — The Alchemy of Experience: Rooted in Humanity, Forged by Innovation

By Andrianna Peters
Adobe

Adobe Summit 2026 Recap: What’s Next for AI‑Driven Customer Experience

By Erik Akers, Luke Askins, Hunter Trammell
Generative Engine Optimization (GEO)

Designing for Humans and Machines: The Two Internets We’re Building Now

By Jennifer Lill
Generative Engine Optimization (GEO)

From Keywords to Answers: Why Digital Visibility Is Being Rewritten

By Jennifer Lill
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Synthetic Research

How to Build a Repeatable Validation Engine Using Synthetic Research

By Kathy (Grunditz) Binkley
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Content Architecture

When Technology Outpaces Organizational Adaptability: The Real Challenge of MarTech at Scale

By Hunter Trammell
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Synthetic Data

6 Ways to Use Synthetic Research Responsibly

By Alex Sher
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Artificial Intelligence

Human-Centered AI: Lessons in Adoption and Empowerment

By Jennifer Lill, Lee Ackerman, Daniel Tardif
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Data

From the Ballpark to the Numbers: Lessons from Baseball on AI and the Synthetic Data Transforming Healthcare

By Angela Gibson
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Agentic AI

Why AI-Driven Data Platforms Are Outperforming Traditional CDPs: A Roadmap for Marketing Leaders

By Kevin Burson
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Sitecore

Key Takeaways from Sitecore Symposium: Platform Unification, AI, and the Future of Experience

By Mike Skutta, Rick Tham
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Digital Experience Platforms

The End of the Composable Era: The Return of Unified Platforms

By Marcel Gruber
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Sitecore

Introducing SitecoreAI: What Marketers Need to Know

By Pete Amundson
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