Interview: The Importance of Customer Experience (CX)
byKate CarlsonDecember 12, 2022
A few One North experts recently sat down with DesignRush to discuss how One North guides brands into the future and creates digital experiences that drive leading businesses forward.
Kat Kollett, Director of Customer Experience Strategy, Kevin Leahy, Director of Content & Brand Strategy, and Kathy Grunditz, Manager of Brand Strategy, provided insight into how they and their teams approach Brand and CX when delivering valuable, differentiated experiences to clients.
In the interview, Kat, Kathy and Kevin touch on:
How brands can leverage CX as a deciding factor in customer purchase decisions
How brand and CX intersect
Industries that should be investing in brand building through CX
How to get started, and more
A common theme in their responses emphasized the importance of understanding the ‘big picture’ before diving into the details that come with producing a successful CX and Brand Strategy. It is imperative to have a full understanding of your overall strategy, brand promise, and the needs of your customer before executing any kind of project or change to your organization.
Some of our favorite soundbites from the interview include:
Visit DesignRush to read the full interview and get a comprehensive understanding of One North’s approach to CX and Brand.