Sitecore: Building the Future with AI
Another year, another successful Sitecore Symposium! This year’s event in Nashville was packed with insightful sessions and exciting announcements, showcasing Sitecore’s dedication to pushing the boundaries of digital experience. Let’s delve into how Sitecore leverages cutting-edge technology and innovative strategies to transform the digital landscape.
Remember those days when marketers spent hours staring at spreadsheets, trying to decipher the meaning behind all their data? Those days are over. Sitecore is changing the game with its new AI-powered platform, Sitecore Stream.
Think of Sitecore Stream as your own personal AI marketing assistant. It’s like having a team of expert marketers at your fingertips, ready to help you with everything from brainstorming to content creation.
Here’s how it works:
- Data is King: Sitecore Stream uses data from across your entire marketing ecosystem (think XM Cloud, CDP, and Content Hub) to create intelligent data stores. This means you’re not just looking at data; you’re understanding it.
- AI Copilots to the Rescue: Sitecore Stream has five AI copilots—Brand, Campaign, Content, Experience, and Optimization—each designed to assist you with every step of your marketing journey. Need to brainstorm a new campaign? The Campaign Copilot has you covered. Want to generate some killer content? The Content Copilot is your go-to.
- Open and Flexible: Sitecore Stream is built for the future. It has a marketplace for extending its capabilities, allowing you to bring your own data and APIs. This means you can customize it to fit your specific needs and integrate it with your existing systems.
But Sitecore isn’t just about AI. Their flagship product, XM Cloud, is revolutionizing the way people build digital experiences.
XM Cloud is a game-changer for marketers:
- Faster than Ever: XM Cloud is the fastest-growing product in Sitecore’s history. They’re constantly adding new features and functionality, focusing on making it easier than ever to build and manage digital experiences.
- AI at the Forefront: XM Cloud leverages AI to simplify content creation and management. They’re developing a new content service that will redefine publishing. This allows you to create more engaging content, reach the right audience, and get better results.
- Developer Delight: XM Cloud is also making it easier than ever for developers to build on its platform. It offers new SDKs and emphasizes developer experience with a more flexible architecture.
So, what does this all mean for you? Sitecore empowers you to build exceptional digital experiences. With their tools, you can create personalized content, reach new audiences, and drive meaningful results.
Ready to unlock the power of AI and build the future of your marketing? Get in touch with One North today!
Photo Credit: Aurelius Wendelken | Unsplash
Rick Tham is the Director of Technology at One North, working to research, test and integrate new technologies for both One North and our clients. Rick is the only Rick at our company…and, yes, this was his fun fact.
Favorite movie: Ferris Bueller’s Day Off. Before I moved to Chicago, this movie was my main source of things to do in Chicago.
What you wanted to be when you were little: A doctor, but I guess my patients are now just applications. They get sick too.